Case Studies

Reducing Passport Application Drop-off through a Frictionless Booking Experience

Redesigning the end-to-end appointment flow to remove systemic friction, utilizing simplified information architecture to ensure users can secure travel documents with maximum ease.

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Reducing Passport Application Drop-off through a Frictionless Booking Experience

Redesigning the end-to-end appointment flow to remove systemic friction, utilizing simplified information architecture to ensure users can secure travel documents with maximum ease.

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From Friction to Fries: Bridging Usability Gaps in the McDonald’s Mobile Ecosystem

Leveraging qualitative user testing and a data-driven UI audit to transform a complex rewards architecture into a seamless, high-retention digital experience that prioritizes user confidence and task speed.

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Revamping an E-Commerce Website

Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.

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Apple Bridge: Seeing the Unspoken

Designing a real-time sign language translation ecosystem for Apple Glasses to foster global inclusion.

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Developing a Mobile Health Tracking App

The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.

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Tesla Canada: Structural Redesign for an Intuitive Shopping Journey

I restructured Tesla Canada’s web architecture to bridge the gap between high-end minimalism and functional usability. Through heuristic evaluation and user testing, I redesigned the sitemap and interactive prototype to streamline conversion paths.

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